In the heart of SoHo, Time to Be Happy has always stood out—not just as a gallery, but as one of the few with a nonprofit arm nurturing aspiring artists. But when it came to sustainability, the gallery wanted to unlock new revenue: positioning itself as a rental destination for fashion shows, weddings, and private events.

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Rosehip Media stepped in with strategy, not guesswork. We dissected how other NYC galleries were listed on rental platforms, ran a full pricing analysis across competitors, and uncovered where Time to Be Happy could stand apart. Then we armed their team with tools: a sleek pamphlet to pitch potential renters and refreshed messaging that elevated their positioning above the noise.

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The result? A gallery that doesn’t just display art—it transforms into an experience, monetized with intention.